GFA marketing director Jamil Maraby explains why Black Stars is easier to promote than the Ghana Premier League

Jamil Maraby, the Ghana Football Association’s Marketing Director, has effect the spotlight on a story of two producers: the Gloomy Stars and the Ghana Premier League.

In a candid chat, he called the national workers the GFA’s golden child more easy to market and a magnet for companions whereas the home league, with its web of stakeholders, remains a more challenging promote.

The Ghana Premier League enchantment has declined seriously through the years, nonetheless the Gloomy Stars passion has remained fixed despite unsuitable performances.

Talking to Channel One Sports, he broke down the challenges of promoting the Premier League versus the straightforward enchantment of the national aspect.

“It’s advanced, the Premier League has many actors, 18 clubs after which many alternative affiliates,” he acknowledged.

“The referees, the administrators, stadium owners—so it’s spirited to get dangle of all people collectively. So that whenever you streak out to pledge a decided succor to a companion, you wish all these actors to honest pick up and agree and that’s the tell.

“Referring to the national workers it’s the FA. So once the FA says whenever you give me X amount, I could offer you this. We usually situation up it, and we preserve our companions,” he added.

Maraby didn’t mince words referring to the Premier League’s hurdles.

“With the Premier League or the assorted leagues whenever you mutter you’re going to give them X amount, you possess 18 of us to video display. To invent decided that 18 of the teams originate give the succor that we acknowledged we can give. You’ve the stadium owners besides, due to the many of the clubs don’t maintain the stadia. So it’s also spirited for the succor to be given as promised or as agreed on. So these are the components that invent the Premier League or Division One League extra spirited to promote than the national workers. It’s purely to that,” he ended.

For Maraby, the Gloomy Stars are a marketer’s dream, whereas the Premier League’s skill remains a puzzle but to be fully cracked.