SITA, a leading technology company in the air transport industry, is launching a new and improved version of its wireless solution, SITA Mobile Data Access (MDA) 2.0.
This enhanced solution provides secure, reliable, and business-grade cellular eSIM and SIM connectivity across all 2G, 3G, 4G, and 5G technologies, extending global reach to over 200 countries.
Designed to meet the connectivity needs of airlines, airports, ground handlers, cruise/ship operators, and other users with frequent roaming requirements, MDA 2.0 also serves those operating within a single country.
The new solution selects the most suitable mobile operator for each device per country and manages consumption by filtering URLs, IPs, and countries while bolstering security.
Martin Smillie, Senior Vice President for Communications and Data Exchange (CDE), said: “Local mobile networks often lack comprehensive coverage and service level agreements, which are essential for operational apps used in the aviation and transportation sectors. Our customers demand reliable, high-quality service and cost control both on and off-site to maintain operational efficiency. SITA MDA 2.0 offers a seamless, secure, and one-stop solution for global cost-efficient connectivity.”
SITA MDA 2.0 connects to over 700 roaming partners globally, a dedicated online portal that consolidates multi-source information, traffic filtering to control costs, and dedicated 24/7 support.
Customers can opt for a per-country or regional model or a global model. The solution integrates with SITA for Aircraft and SITA Airport solutions, supporting multiple pricing models and use cases. Some of the use cases include (non-exhaustive list): pilot and crew tablet access, HHT baggage scanner access to BRS, aircraft maintenance data, SDWAN backup, quick access for new airline routes, and passenger processing assets access in and off-airport (pay-per-use, bundles, zones), and embeds an applet that switches between 5G private and public networks.
This upgraded solution also benefits SITA’s expanding customer base in the maritime sector—for cruise, ferry, and commercial shipping clients, as well as other transportation segments.
MDA 2.0 has already been successfully implemented to replace a legacy solution from the ground-handling provider at a major airport in the APAC region. Previously, limited apron WIFI has restricted global baggage tracking and operations at various airport locations.
The new solution was deployed within weeks, delivering improved performance and robust connectivity, significantly reducing the risk of ground handling disruptions. This solution can be readily adopted across airports and other transportation sectors.
With SITA MDA 2.0, the company continues to set the standard for global connectivity solutions, ensuring operational efficiency and reliability for its diverse customers in the ATI and maritime industries.
