NDC’s plan for Creative Arts rooted in industry needs, says KOD

By Seli Baisie

Ghanaian media personality Kofi Okyere Darko has shed light on the National Democratic Congress (NDC)’s plan for the creative arts industry, emphasizing that it is directly aligned with the needs of the sector.

Speaking on GTV’s Breakfast Show with Valerie Danso on Monday, August 26, 2024, he highlighted the party’s commitment to supporting the industry based on insights gathered from key stakeholders.

In the interview, the broadcast journalist explained that the NDC’s strategy wasn’t developed in isolation.

“We didn’t just sit down to think about what the industry would want. About three months ago, His Excellency met with a significant number of creatives to engage them, understand their challenges, and determine what they would like to see under a new NDC government,” he said.

According to Mr. Kofi Okyere Darko, this collaborative approach has ensured that the NDC’s plan is precisely what the industry professionals have asked for.

KOD, who has a rich background in media, music production, and event management, including founding the prominent fashion and music event “Rhythms on the Runway,” expressed confidence in the NDC’s ability to deliver on its promises.

He pointed out that the party has a history of intentional support for the creative arts, citing past initiatives such as a $2 million fund dedicated to enhancing the sector.

Reflecting on his own journey, the media personality noted his long-standing involvement in the creative industry and his decision to publicly support the NDC. “I’ve evolved over time, starting as a copywriter and moving into radio, television, and event production. I understand the needs of our area, and I have confidence in what the NDC can deliver,” he stated.

Addressing any potential conflicts of interest, KOD, a member NDC Manifesto comms team, clarified that he no longer works for any media organization, allowing him to freely express his views as a citizen.

He also addressed comments regarding his political alignment, stating that his family’s history with the NDC and NPP governments made his involvement in politics unsurprising.

Here is NDC’s Plans for Creative Arts:

In conclusion, KOD emphasized that the NDC’s plan for the creative arts is not just a set of promises, but a well-thought-out response to the industry’s demands, promising better days ahead for Ghana’s creative professionals.

Financing and investment

The NDC’s plan focuses on reforming, financing, and attracting investments in creative arts, and tourism.

These include support for content creators and support for large, medium and small creative enterprises.

Policies to promote Ghanaian creative content

The NDC hopes to promote Ghanaian creativity through the implementation of ‘The Black Star Experience’ a year-round celebration of Ghanaian culture through the celebration of food, film, design, literature, fashion, etc.

The NDC also plans to enforce the broadcasting of local content to promote local productions and boost the industry.

Infrastructure

The NDC promised some infrastructural projects including the construction of an ultra-modern recreation village with auditoriums for films, music events, etc.

Royalty collection

The NDC promised to establish a management system to aid in the collection of copyright claims and royalties for creatives.

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